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Diabolik’s Nelson, a cult-film connoisseur, notes that the recent Blu-ray of Maniac, released by Blue Underground, has been a favorite among customers-including himself.
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It’s a practice that captures the thrill of the hunt for collectors.īut it also speaks to a key facets of boutique Blu-ray culture: The sense that these films-no matter small or forgotten-are worth keeping alive, and within the conversation, at a time when streaming services are pushing a smaller, far more mainstream movie canon. (Emerson says that the event, which also includes the unveiling of surprise new releases, is so crucial to Vinegar Syndrome that staffers are already planning next year’s holiday.) Some of its customers engage in “blind buying”-essentially picking up a movie without having seen it, based solely on its title, its reputation, or a sense of curiosity. The company recently shipped its 100,000th order, driven in part by the annual Black Friday sale. “They also can’t believe that they’re actually selling.” “We get that lot: People saying they can’t believe that we’re doing these films,” Emerson says. The latter is the kind of film that most fans likely never expected to find on Blu-ray, much less one that was digitally scanned from an original 35mm negative. Its catalog includes seminal midnight movies such as the 1982 downtown-sci-fi epic Liquid Sky, as well as outré oddities like the wonderfully out-there 1978 nature-thriller The Bees. Vinegar Syndrome, which operates its own scanning and restoration facilities, has digitally archived nearly 500 titles since launching in 2012. We want to make sure these films maintain an audience, if not build one.” When we look at a film, we say, ‘Would this stand a chance of coming out on Blu-ray if Vinegar Syndrome didn’t exist?’ And if the answer is no, we'll dive right in. “We think of ourselves not as historians, because that would be a little weird, but as preservationists. “We're a film-first company,” says cofounder Ryan Emerson, who became interested in archival film work in the early ’00s.
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“They usually say, ‘Why don’t you stream it?’” “My friends are always are always kind of puzzled when I say, ‘I went Blu-ray shopping,’” says Killebrew. To most others, though, the notion of agonizing over physical media in 2018 is completely baffling. He eventually landed one right before the collection’s first printing sold out.įor dedicated Blu-ray hunters, such victories are hard-won.
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It was that hefty Bergman box (which lists for nearly $300) that had Killebrew up late the night before its release scouring websites, calling local stores, and even contemplating driving to a mall about an hour away from his home in Smithton, Illinois, just to secure his copy. They’re the sort of fans who post photos of their latest Blu-ray scores, document their growing collections, and eagerly share updates on new “boutique” releases, which range from obscure ’80s horror flicks like Maniac to the 30-disc Ingmar Bergman’s Cinema collection.
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Killebrew, a 24-year-old software developer, is the creator and moderator of Boutique Blu-Ray, a subreddit for obsessive collectors of high-end (and often pricey) movies. Late last month, while most Black Friday shoppers were looking for deals on high-definition televisions or new computers, Zach Killebrew was searching for Ingmar Bergman.